Every new parent expects to lose some sleep, but according to a new survey a staggering 7 in 10 parents are losing an average of three hours’ sleep every night in their baby’s first year – the equivalent of losing a phenomenal 133 night’s worth of sleep* before their baby turns 1!
With the majority of parents losing over one third of a year’s sleep – the realities of parental sleep deprivation cannot be ignored.
The recent survey, which was commissioned by Snüz,questioned more than 1,300 parents, who shared their personal experiences. Nearly half of them (44%) felt massively unsupported when it came to their baby’s sleep.

In a separate poll, Snüz chatted to its army of 82k+ parents across Instagram to find out how they truly feel about the first year of sleep! When questioned about their baby not sleeping, 88% admitted to this being a cause of stress, while 77% talked about the anxiety they feel even before bedtime starts as they anticipate a sleepless night. Alongside these emotions, 65% of those questioned said they often felt lonely when up late with their newborn.
Snüz have introduced a Sleep Support Month; a National Campaign to Support Sleep Deprived Parents. Throughout the whole of March, Snüz will be supporting and educating new parents in dealing with the challenges of sleep. From 1st March, Snüz will be hosting a wealth of sleep content from experts including The Honest Midwife. Information will cover everything from safe sleep practices and understanding your little one’s bedtime needs, to how to look out for yourself and your partner. You can also learn more about sleep training here.
Sleep Support Month will be held with help from The Sleep Charity, an organisation passionate about raising awareness of the impact of sleep deprivation, as well as providing training and advice.